Historically B2B marketing has tried to drive leads with broad campaigns and a wide net.  Account-based marketing (ABM) is an alternative B2B strategy that aligns sales and marketing resources on a key set of existing or new target accounts with personalized campaigns designed to resonate with each account. We can help you with a framework, process and technology to drive an account based marketing program:

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• Aligning with sales

• Selecting key accounts

• Building a map of influencers and decision makers

• Defining a sales and marketing strategy

• Determining if any new martech is required

• Building content, selecting channels, executing

• Continuously measuring success

 

Let us help you optimize and scale ABM for your organization.​

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