
Capuano and Associates
Fractional CMO Services
If you are a startup in need of full-stack marketing leadership but are not ready to bring on a full time CMO or VP of Marketing, our fractional CMO services may be the ticket. A typical engagement includes working 1-2 days per week with one or two existing marketing managers on your staff. This will include a full suite of marketing leadership appropriate for your target customer segments and stage of the business:
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Strategic marketing plan and budget
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Company positioning, narrative and brand
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Product positioning and messaging
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Company and product/solution launches
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Marketing automation and demand generation
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Account based marketing
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Marketing collateral
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Sales enablement
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Press and Analyst Relations
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Social media
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Website
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Integrated campaigns and content
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Event management
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Metrics and measurement